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Could TikTok be the future of B2B marketing? How B2B brands use TikTok to differentiate

TikTok has transformed marketing and advertising practices around the world as we know it. Whether home-based or otherwise, …

3 lessons on pivoting fundraising campaigns online during Covid-19

Covid-19 has reinvented the ways of giving and accelerated the adoption of virtual events.

Is our lifestyle sustainable? Greening the Earth one conscious choice at a time

“Reduce, reuse, recycle” – these are three words that we have heard repeatedly all our lives. From government-led initiatives to …

The significance of social media in domestic politics in a global setting

At the beginning of 2020, 3.8 billion people were on social media globally. This number is expected to soar due to the …

Post Covid-19: 5 impactful realities that will change the communications landscape

As the world is grappling with COVID-19, the communications and marketing industry, just like many others, had to prioritise …

Is Singapore’s oil & gas industry a barrier to going green?

ENGIE and Schneider Electric’s renewable energy microgrid demonstration site to test solar, wind, hydrogen, and battery storage. …

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