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Marketing with Augmented Reality: Misconceptions and how to get started

In this piece, Yasmin shares about the common misconceptions that brands associate with AR marketing and how brands can invest …

Behind the hype of NFT marketing- What brands should look out for

In this piece, Yan Jun discusses the good and bad of NFT marketing and outlines the steps brands can take before venturing into …

Why healthy parenting is key to defining the meaning of success

This piece explores the deep-rooted competitive parenting present in Singapore and how it comes at the expense of one's children.

Building Singapore’s next-generation maritime sustainability ecosystem

International shipping releases 1 billion metric tons of carbon dioxide into the air every year, which is about 3% of all …

Could TikTok be the future of B2B marketing? How B2B brands use TikTok to differentiate

TikTok has transformed marketing and advertising practices around the world as we know it. Whether home-based or otherwise, …

3 lessons on pivoting fundraising campaigns online during Covid-19

Covid-19 has reinvented the ways of giving and accelerated the adoption of virtual events.

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